Gong Cha
Gong Cha is a well-known bubble tea brand with a strong global presence, offering a wide variety of customizable drinks.
I was a freelance designer responsible for creating promotional event materials for their Flatbush Junction location’s.
Process
For the Gong Cha location in Flatbush Junction, I was responsible for designing promotional event materials for their back-to-school campaign. This included creating posters and lottery coupons that detailed the event's lottery process and rules. One key aspect of the campaign was ensuring that students could only use the gift vouchers they received from the lottery on their next visit, creating an incentive for repeat customers.
Additionally, the store had slower sales for some of their new inventory, so I designed a buy-one-get-one-half-price offer to bundle those items together and encourage more purchases. I utilized the client’s provided brand assets to ensure consistency with Gong Cha’s global identity. Throughout the process, I collaborated closely with the store’s management team to ensure the designs resonated with their target audience while adhering to the Gong Cha brand’s guidelines. The final materials helped boost engagement with the campaign, drive sales for the new products, and encourage repeat visits from customers.
