Crab
Du Jour
Crab Du Jour is a seafood boil restaurant chain known for its flavorful Cajun-style seafood. I was responsible for designing their menus, business cards, and drink menus, ensuring a cohesive and visually appealing brand identity. The client wanted a clean and minimalistic aesthetic, so I incorporated a white wood texture to create a vintage yet fresh look. To maintain consistency, I followed the style of the photos provided by the client, ensuring the final design seamlessly aligned with their brand image.
Client
Crab Du Jour
Type
Content
Print Design
Year
2023
Process
Since the client was unsure about their preferred design style, I started by analyzing the reference photos they provided. Their images primarily featured a clean, white-toned aesthetic with wood textures as the background. I incorporated these elements into the overall visual direction to align with their existing brand imagery.
To help the client better understand their preferences, I also curated a selection of existing design styles from online sources. This allowed them to refine their vision and provide clearer feedback. Once the initial design draft was completed, I presented it for their approval. After finalizing the style, I proceeded with designing the rest of the materials, ensuring consistency across all assets.
