Danny's
Grill
For this freelance project, I designed the menu, grand opening flyer, and EDDM postcard for Danny's Grill, a restaurant specializing in grilled and fried dishes, signature sandwiches, burgers, and a variety of sides. The client provided specific guidelines for colors and typefaces to maintain their brand identity.
Client
Danny's Grill
Type
Content
Print Design
Year
2022
Process
Since the client's menu design requirements were vague, I presented several different styles for them to choose from. Once they confirmed their preferred direction, I proceeded with the design. I ensured visual consistency across images and adopted a slightly vintage style to complement the menu’s aesthetic.
For the flyer, the client wanted to emphasize their grand opening event. To achieve this, I dedicated an entire side of the flyer to showcasing the event details, using typography as the main design element. The back side provided an overview of the restaurant’s offerings.
For the EDDM postcard, I incorporated a unique approach by designing it with a newspaper-style layout. My goal was to make local residents notice that a new restaurant, Danny’s Grill, had opened in their area. This design choice encouraged recipients to pick up the postcard and read it as they would a newspaper. Since this was an EDDM postcard, the back needed to have a designated blank space for printing residents’ addresses. I made sure the empty area blended seamlessly with the overall design, ensuring it didn't look out of place.
