ABI
Health Care
ABI Health Care is a New York State Department of Health-licensed home health care agency dedicated to helping patients stay safe and healthy in their homes and communities. I was responsible for designing their website UI and a series of tri-fold brochures, ensuring consistency with their branding across all materials.
Client
ABI Health Care
Type
Content
Visual Identity
Year
2023
Process
Breaking down
the project
The design process for ABI Health Care’s website and marketing materials focused on enhancing their brand consistency and professional image. As a New York State Department of Health-licensed home health care agency, ABI Health Care needed a website that effectively communicated their credibility, services, and commitment to patient care. Additionally, they required a series of tri-fold brochures to provide clear and accessible information to patients and caregivers.
Building on strong foundations
To create a cohesive and trustworthy design, I first analyzed ABI Health Care’s existing branding and researched industry standards for healthcare websites. I developed wireframes for the website to ensure an intuitive user experience, prioritizing accessibility and readability. For the brochures, I structured the content to highlight key services, certifications, and contact information in a clear and engaging format. High-fidelity mockups were then created to align with the brand’s professional yet approachable identity.
Collaborating with the internal team
Throughout the project, I worked closely with ABI Health Care’s team to refine the design and messaging. Their input was invaluable in ensuring that the website accurately reflected their mission and that the brochures effectively communicated essential information to their diverse audience. By maintaining open communication, I was able to incorporate feedback efficiently and deliver designs that met their expectations.
Outcome
The final website and marketing materials provided ABI Health Care with a more professional and cohesive brand presence. The website’s improved layout and user-friendly design made it easier for visitors to access essential information, while the brochures helped patients and caregivers understand the services offered. The refreshed branding reinforced ABI Health Care’s credibility, ultimately supporting their goal of delivering trusted home health care services.
